When your customer asks ChatGPT, Perplexity, Gemini, or Claude, New Lore makes sure your answer is the one they find, trust, and use.
Some of our clients include
Traditional SEO optimizes for search engine result pages. AI systems work differently. They pull information from across the internet and combine it into a single answer. To win, your business has to be the clearest and most trusted source for the questions customers are asking.
Users typed, scanned ten blue links, clicked through to your site. Keywords, backlinks, domain authority, meta tags. The user did the work.
Users ask. AI looks across the web, builds an answer on the spot, and points to a handful of sources. If you're not one of them, you don't exist in that interaction.
Real questions, answered inside the AI tools people already use, with your business named as the source.
Every answer cites someone. We make sure it's you.
An answer object is a focused page built around one high-value customer question. It gives AI systems the proof, details, and context they need to choose your business when they answer.
Product specs, services, certifications, contact details, locations, credentials. We turn the facts you already trust into clear answers AI systems can read and reuse.
Some questions need more than your website. We combine your source material with current public data, reviews, market context, or availability signals so the answer is more useful than anything a competitor has published.
When someone asks "who is the best provider for this?" the AI needs structured comparison data. A ranking page provides exactly that: name, years in operation, review score, review count, specialties, locations. We don't fabricate. We present verifiable facts and let the data speak.
We identify the right sources with you: your website, regulations, review platforms, datasets. Then our verified pipeline takes over, building and validating each page against source material.
Pages deploy on newlore.ai. No changes to your site or CMS required. We track 42 AI crawlers across three categories.
Question discovery and AI gap analysis. We identify the questions that represent real demand in your market, then probe ChatGPT, Gemini, Perplexity, and Claude to find where the AI answers poorly or not at all.
We identify the trusted sources: your website, regulations, public datasets, review platforms, industry databases. Then we build the agreed-upon answer objects with Schema.org markup, freshness headers, and source-backed facts.
Pages go live on newlore.ai. Submitted to Google Search Console and Bing Webmaster Tools, pinged via IndexNow on every update. Crawler tracking begins immediately.
Weekly monitoring, reporting, and Auto Lore optimization. We verify AI bots are visiting within the first week and track appearance, accuracy, and competitive position.
Like SEO, results build over time. We set a baseline on day one and measure improvement weekly.
Pages are updated on a regular cycle. When source data changes, we update the New Lore page within 24 hours.
For composite objects with review data, we pull the latest reviews on a regular cycle and update structured content automatically.
Weekly probing of major AI platforms for each target question. We track appearance, accuracy, and competitive position.
Which AI bots are visiting, how often, and which pages they're hitting. 42 bots tracked across three categories.
Continuous layout and structure testing to maximize AI citation performance over time.
Monitor weekly progress: citation rates per question, per platform, crawler activity, and changes from baseline.
New Lore is built by a team of engineers and designers on a mission to make the AI-powered web work better for businesses.
Our founder, Naveen Jain, has 25+ years of experience building digital products at scale. He started by running digital strategy for Linkin Park, Bon Jovi, The Killers, and Carrie Underwood. He's a Y Combinator alumnus and bootstrapped his first company to eight figures in revenue. He's also an angel investor in 50+ startups including Flexport and LayerZero.
